A QUicK LOOK AT The mARKeT
The typical customers for the volvo s40 T5 rdesign are young (25 – 35 years old) with active
lifestyles. Generally, they are more diverse than the typical volvo customers, college-educated,
and career-minded. Mostly pre-family, they live in suburban areas but have urban sensibilities. They could be considered in the mid-income category,
earning $75,000 and above per household. These young professionals yearn for balance. They work hard and play harder and are technologically savvy. design and style conscious,
they’re looking to stand out from the crowd and are likely to use the internet for research before they ever visit a retail showroom. They also want
good value, driving excitement, and the same safety features as a larger volvo. The ability to customize the s40 and availability of accessories to suit their lifestyles are also important buying
motivations
.
The volvo s40 T5 r-design may be the first vehicle purchased for many of these customers. if they are trading up, the vehicles most likely
to be disposed of include the Honda Accord, vW Jetta, Toyota Camry and Corolla, Honda Civic, Nissan Altima and sentra, and the saturn
sedan. When comparison shopping, these young consumers may look at the Acura TsX, Nissan Altima, saab 9-3, Honda Accord, Audi
A4, and vW Jetta and Passat. While the volvo s40 T5 r-design is a four-door sedan that’s attractive to younger, collegeeducated professionals, it also has appeal to
older “empty-nesters” who are downsizing to meet different vehicle needs.
The cOmpeTiTiOn
The main competitors for the volvo s40 T5
r-design are:
Acura TsX 2.4L
saab 9-3 2.0T
subaru Legacy 2.5 GT
ADVAnTAge: VOLVO
issued: 10/23/07; revised: 6/30/09
eASieR On The WALLeT:
The MsrP of the s40 includes
Complimentary Factory scheduled
Maintenance for the first three years
or 36,000 miles
mORe pOWeR UnDeR
The hOOD:
The volvo s40 T5 r-design has greater
engine displacement; 2.5 liters vs. 2.4 liters
for the TsX
The volvo s40 T5 r-design makes more
horsepower: 227 HP @ 5000 rpm vs. 201
HP @ 7000 rpm for the TsX
The volvo s40 T5 r-design has more
torque: 236 lb.-ft. @ 1500 rpm vs. 170 lb.-ft.
@ 4300 rpm for the TsX
mORe DRiVeRFRienDLY:
The volvo s40 T5 r-design has optional
power retractable exterior mirrors that are
not available on the TsX (Note: s40’s power
retractable exterior mirrors are only available
with BLis)
The volvo s40 T5 r-design has a power
outlet available in the rear seat, which isn’t
offered on the TsX
High-pressure headlight cleaning (included
with optional dual Xenon Gas discharge
Headlights with Active Bending Lights [ABL]
only) is available on the volvo s40 T5 rdesign, but not on the TsX
A rear spoiler is optional on the volvo s40
T5 r-design, but not available on the TsX
mORe LUxURiOUS:
Hd radio is standard on the s40 T5 rdesign, but not available at all on the TsX
An eDge FOR SAFeTY:
The volvo s40 T5 r-design has Automatic
Hazard Warning Lights; they are not
available on the TsX
The volvo s40 T5 r-design has optional
dual Xenon Gas discharge Headlights with
Active Bending Lights (ABL) not available
on the TsX (Note: volvo’s xenon lights are
available in high and low beam, but the TsX
are only available in low beam)
The volvo s40 T5 r-design has
pretensioners on all front and rear outboard
seating positions; the TsX has them only in
the front
Not available on the TsX, the optional Blind spot information system (BLis) with power retractable mirrors on the volvo s40 T5
r-design enables drivers to quickly assess the feasibility of a lane change Only volvo s40 T5 r-design has intelligent
driver information system (idis) that reduces driver distraction Only the volvo s40 T5 r-design has WHiPs, the unique Whiplash Protection
seating system in the front seats; a whiplash protection system is not available on the TsX
DimenSiOnAL
ADVAnTAgeS:
The volvo s40 T5 r-design has more front
headroom: 38.9 in. vs. 37.6 in. for the TsX
The volvo s40 T5 r-design has more rear
legroom: 34.4 in. vs. 34.3 in. for the TsX
The volvo s40 T5 r-design has a smaller
turning circle: 34.9 ft. vs. 36.7 ft. for the TsX
voLvo s40 t5 r-Design vs. aCUra tsX
ADVAnTAge: VOLVO
mORe pOWeR UnDeR
The hOOD:
The volvo s40 T5 r-design has greater
engine displacement: 2.5 liters vs. 2.0 liters
for the 9-3
The volvo s40 T5 r-design makes more
horsepower: 227 HP @ 5000 rpm vs. 210
HP @ 5500 rpm for the 9-3
The volvo s40 T5 r-design has more
torque: 236 lb.-ft. @ 1500 rpm vs. 221 lb.-ft.
@ 2500 rpm for the 9-3
mORe DRiVeRFRienDLY:
The volvo s40 T5 r-design has optional
power retractable exterior mirrors (these
mirrors are only available with BLis) that
are not available on the 9-3
Front foglights are standard on the volvo
s40 T5 r-design, but optional on the
9-3 2.0T
A rear spoiler is available for the volvo s40 T5 r-design, but not for the 9-3 2.0T The volvo s40 T5 r-design has an available
auto-dimming rearview mirror, which is not offered on the 9-3 2.0T The volvo s40 T5 r-design has a compass
that’s unavailable on the 9-3 2.0T The volvo s40 T5 r-design has signal mirrors as standard; they are not offered
on the 9-3 2.0TmORe LUxURiOUS: Hd radio is standard on the s40 T5 rdesign, but not available at all on the 9-3
An eDge FOR SAFeTY:
The volvo s40 T5 r-design has Automatic
Hazard Warning Lights; they are not
available on the 9-3 2.0T
The volvo s40 T5 r-design has
pretensioners on all front and rear outboard
seating positions; the 9-3 has them only in
the front
The volvo s40 T5 r-design has optional
dual Xenon Gas discharge Headlights with
Active Bending Lights (ABL) not available on
the 9-3 2.0T
Not available on the 9-3, the optional Blind
spot information system (BLis) with power
retractable mirrors on the volvo s40 T5
r-design enables drivers to quickly assess
the feasibility of a lane change
Only volvo s40 T5 r-design has intelligent
driver information system (idis) that
reduces driver distraction
Only the volvo s40 T5 r-design has
WHiPs, the unique Whiplash Protection
seating system in the front seats; the saab
9-3 2.0T active head restraints are not as
extensive as WHiPs
DimenSiOnAL
ADVAnTAgeS:
The volvo s40 T5 r-design has a smaller
turning circle: 34.9 ft. vs. 39 ft. for the 9-3
voLvo s40 t5 r-Design vs. saaB 9-3 2.0t
eDmUnDS.cOm “cOn”
cOmmenTS ABOUT
The SAAB 9-3:
subpar interior materials and buildquality
ride can be choppy over bumps
PAGe 3 VOLVO S40 T5 R-DESIGN
ADVAnTAge: VOLVO
eASieR On The WALLeT:
The MsrP of the s40 includes
Complimentary Factory scheduled
Maintenance for the first three years
or 36,000 miles
mORe DRiVeRFRienDLY:
The volvo s40 T5 r-design has optional
power retractable exterior mirrors that are
not available on the Legacy (Note: offered
only with BLis)
High-pressure headlight cleaning (included
with optional dual Xenon Gas discharge
Headlights with Active Bending Lights [ABL]
only) is available on the volvo s40 T5
r-design, but not on the Legacy
An eDge FOR SAFeTY:
The volvo s40 T5 r-design has Automatic
Hazard Warning Lights; they are not
available on the Legacy
The volvo s40 T5 r-design has Bluetooth
integrated handsfree telephone interface
as standard, which is not available at all on
Legacy
The volvo s40 T5 r-design has
pretensioners on all front and rear outboard
seating positions; the Legacy has them only
in the front
The volvo s40 T5 r-design has optional
dual Xenon Gas discharge Headlights with
Active Bending Lights (ABL) and highpressure headlight washers not available on
the Legacy
Not available on the Legacy, the optional
Blind spot information system (BLis) with
power retractable mirrors on the volvo s40
T5 r-design enables drivers to quickly
assess the feasibility of a lane change
Only volvo s40 T5 r-design has intelligent
driver information system (idis) that
reduces driver distraction
Only the volvo s40 T5 r-design has
WHiPs, the unique Whiplash Protection
seating system in the front seats; the active
head restraints on the Legacy are not as
extensive a system as WHiPs
DimenSiOnAL
ADVAnTAgeS:
The volvo s40 T5 r-design has more front headroom: 38.9 in. vs. 37.6 in. for the Legacy The volvo s40 T5 r-design has more
rear headroom: 37.2 in. vs. 36.5 in. for the Legacy The volvo s40 T5 r-design has more front
shoulder room: 55.2 in. vs. 54.2 in. for the Legacy The volvo s40 T5 r-design has more rear
shoulder room: 54.1 in. vs. 53.7 in. for the Legacy The volvo s40 T5 r-design has more front
hip room: 53.7 in. vs. 51 in. for the Legacy The volvo s40 T5 r-design has more rear
legroom: 34.4 in. vs. 33.9 in. for the Legacy The volvo s40 T5 r-design has more
luggage capacity: 12.6 cu. ft. vs. 11.4 cu. ft. for the Legacy
The volvo s40 T5 r-design has a smaller turning circle: 34.9 ft. vs. 35.4 ft. for the Legacy
mORe LUxURiOUS:
Hd radio is standard on the s40 T5 rdesign, but not available at all on the Legacy
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